Whether you are an established artists with a great discography and stellar touring record or an up and coming artist looking to make your stamp on the world, the importance of a professional feel to your video output is vital and can make all the difference when it comes to getting noticed and making a strong impression on existing fans or your target audience. Gaining new fans, followers and subscribers on channels such as Facebook, Snapchat, Instagram and YouTube has never been more important. Many artists can make a fair amount of money by monetizing their social media accounts; especially YouTube, which when you consider the derisory royalties issued by the likes of Spotify for the number of song plays on their site is an avenue you cannot afford to leave unexplored. Having a strong voice and a strong video making prowess on your site will boost your chances of “going viral” no end.
Let’s take a look at why music videos remain an integral tool in the box of the musician. YouTube is now the second biggest single search engine (behind Google) and the largest music streaming service in the world. It is also incredibly easy to make and upload a video on YouTube. This is great, because diversity should be celebrated, but there is an ever-increasing oversaturation of poor quality videos that will be skipped faster than a broken microwave. Online music consumption is afflicted by an ever-decreasing attention span and it is easily forgotten as there is no commitment to simply clicking on Spotify or YouTube and not parting with any of your hard-earned money or holding something tangible and physical in your hands. This is why the return of vinyl should be celebrated but is also the reason that strong, professional video production is absolutely crucial.
Think of some of the strongest identities forged in the music world in recent years and the likes of FKA Twigs, Fever Ray, Tyler The Creator, Lady Gaga, Childish Gambino, Spain’s Rosalia and in Japan Kyary Pamyu Pamyu have all cemented their identities through incredible video ideas and stellar productions. In 2018 Rosalia’s intoxicating video for ‘Malamente’ managed to function as a homage to Spanish tradition while also tapping into the #metoo movement. Also last year, the multitalented Childish Gambino came up with a masterpiece of a video for ‘This is America’, which is a bold statement on the complex wrongs in American society. The power of music video is alive and perhaps has never been more vital.
Of course most of us don’t have the Hollywood draw and resources of Donald Glover (Childish Gambino) but what we do have is our imaginations and a network of friends and contacts with multiple talents we can solicit help or advice from and the resources to take our ideas and material to a recording studio, like Select Recording Studio in London, who offer affordable and professional promotional videos at their beautifully appointed studio. You never get a second chance to make a first impression, so you’d best make it a stormer!